Vivi names Jim Holm CEO of North America business

Vivi has appointed education technology veteran Jim Holm as CEO of Vivi North America as the company expands its campus communication and school safety platform across the region. Holm will lead growth for K-12 schools and report to Vivi Global CEO Natalie Mactier.

Why it matters: - Vivi is sharpening its North America push at a time when schools are looking for tools that combine classroom engagement, communications, and emergency alerts on one platform. - The appointment gives Vivi a leader with deep education technology and security experience as the company targets K-12 and higher education growth across the region.

What happened: - Vivi named Jim Holm CEO, Vivi North America, on October 22, 2026. - Holm will lead Vivi’s growth across North America and report directly to Natalie Mactier, Vivi’s Global CEO. - The role centers on helping K-12 schools run connected classrooms and safer campuses through Vivi’s platform.

The details: - Holm brings more than 20 years of experience building and growing education technology businesses. - He most recently served as CEO of Stukent, an education technology company focused on career-ready skills. - Before Stukent, Holm led Examity, an online assessment and test security company. - Holm has also held senior leadership roles at PSI, Pearson, and Certiport. - Vivi’s North America platform supports wireless screen sharing, digital signage, announcements, and emergency alerts. - Vivi says the platform is used in more than 180,000 classrooms worldwide. - The company serves schools across North America, the UK, and Australia. - Vivi describes itself as the campus operating system for schools, unifying crisis alerts, campus-wide communications, and instruction on one platform. - Vivi said the system helps schools improve safety, streamline communication, and enhance teaching and learning with existing technology. - The company’s website is vivi.io.

Between the lines: - The hire signals Vivi wants a North America leader with both education software and security credentials, not just a general sales executive. - Holm’s background in assessment and school-facing technology suggests Vivi is leaning into the operational side of school communications, not only classroom engagement. - The messaging around “connected classrooms” and “safer campuses” shows Vivi is positioning itself as an infrastructure layer for schools rather than a single-purpose app.

What’s next: - Vivi will look to use Holm’s appointment to deepen relationships with education leaders across North America. - The company is likely to continue expanding with K-12 and higher education institutions as demand grows for integrated communication and safety tools. - Holm said he is excited to help more schools across North America keep students engaged, communities informed, and campuses safer.

The bottom line: - Vivi is putting a veteran education technology executive in charge of its North America growth as it tries to expand a single platform for instruction, communication, and school safety.